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Strategic Customer Messaging Virtual Training Track

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Strategic Customer Messaging Virtual Training Track
Develop insightful and compelling presentations that inform, involve, and inspire customers to take action.

The Strategic Customer Messaging Virtual Training Track provides the strategies, skills and approaches that will help all members of an organization to develop insightful and compelling presentations – whether formal or informal — that inform, involve, and inspire customers to take action.

The Strategic Customer Messaging Virtual Training Track includes:

  1. Influencing Customer Perception and Behavior through Targeted Virtual Presentations
  2. Preparing and Opening Value-based Stories and/or Solution Presentations
  3. Crafting Insightful and Strategic Messages that Inspire Customers to Action
  4. Managing Participant Involvement and the Q&A Process

Targeted Audience:

Sales, support, service professionals, and managers that are in a position to inform, inspire, and advance the sales process.

The Learning Process:

The Strategic Customer Messaging Virtual Training Track is delivered in a series of live, instructor-led, highly interactive 60 – 90-minute sessions tailored to your team’s unique and immediate needs, and designed to ensure meaningful engagement and application between sessions.

All of these modules can be delivered individually or we’ll work with you to create a custom track designed specifically to meet your immediate needs.

Performance Objectives:

Participants will be able to:

  • Deliver high-impact (formal or informal) presentations to customers and colleagues
  • Differentiate their organization and its solutions in today’s competitive marketplace
  • Create positive awareness about specific initiatives and promotions
  • Develop strategic messages, based on solid insight, that positively influence customer perception, attitude, and behavior
  • Create and deliver key strategic messages while telling their Value-based Story
  • Build long-term relationships with customers
  • Position or reposition the value and approach that their organization brings
  • Design and deliver presentations that inspire immediate action and differentiate them in competitive situations
  • Develop confidence and conviction in the delivery of informative presentations that accomplish desired objectives
  • Develop verbal, vocal, and visual power in presentations
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