Who We Are

Acclivus R3 Solutions was founded in 1976 by Randall K. Murphy. “Acclivus” is derived from a Latin word that means “inclined upward”, symbolizing the company’s commitment to work in partnership with its clients to achieve continuous performance improvement.

For over fifty years, Acclivus has developed the most intensively researched curriculum of integrated programs to improve (1) consultative sales communication, (2) collaborative negotiation, (3) strategic presentations, (4) coaching and leadership, (5) prospecting (Gaining the Initial Appointment), (6) territory planning and management, and (7) major account planning and strategy.

In 1997, Acclivus conducted a major research study that resulted in the development of R3 Service, a comprehensive training program for service representatives that has revolutionized the role that service plays in business-with-business relationships.

Considered the most highly validated curriculum in the world, Acclivus programs are principles-based, which means that every single method, model, skill, and approach is rooted in the fundamental truths of human behavior and relationships. Drawing from extensive research in psychology, neuroscience, communication, and behavioral science, Acclivus marries the universal truths of human behavior and relationships with continuous, ongoing research into the cause and effect of the most successful sales, support, and service professionals on their best days.

As the organization that coined “Consultative Sales”, Acclivus’ has leveraged its own methodology to build and maintain robust client relationships with leading national and global companies in every field, including technology, consulting services, telecommunications, energy, medical devices, security, financial services, heavy equipment, process control, and consumer products.

Effective September of 2017, Caroline Hillhouse Murphy was named president of Acclivus. Honored to continue her father’s legacy, she is dedicated to the Acclivus R3 mission statement -to work with leading organizations worldwide to create strong Relationships, optimal Results, and profitable Revenue. Further, she is committed to ensuring that these skills, methods, and approaches, which have consistently yielded such dramatic bottom-line results with organizations all over the world, reach every individual and team across the planet – that together we may co-create a more collaborative world.

Acclivus partnered with Lumina Learning to integrate a powerful suite of psychometric assessments into our curriculum—giving sales, service, and support teams a clearer understanding of the personalities they engage with, both internally and externally. Participants gain deeper insight into their own innate strengths and blind spots, along with practical strategies to apply this awareness to their performance development.

In response to the rapidly changing demands brought on by COVID-19, Acclivus launched a comprehensive suite of virtual solutions. These offerings were specifically designed to address the unique challenges of remote work and virtual learning, while maintaining the same level of engagement, impact, and results as our in-person programs.

Acclivus introduced a modular learning system, allowing for greater flexibility and customization, enabling us to tailor content and delivery to each client’s specific needs and constraints. Built on a principle-based, fully integrated curriculum, this approach allows organizations to implement the precise skills, models, and strategies that matter most – in ways that best align with their unique environment.

Acclivus continues to evolve by integrating emerging technologies—including AI—into our solutions. These capabilities enhance how professionals prepare, engage, and execute—providing deeper insight into customer priorities, improving messaging precision, and strengthening real-time decision-making.

When combined with our principle-based approach, AI becomes a powerful enabler—helping teams build stronger relationships, co-create greater value, and drive the results that generate measurable revenue.