We are obsessed with teaching people how to build strong, effective, and value-creating relationships. Since 1976, we have partnered with thousands of sales, service, and support teams to align and advance their ability to partner with their customers.
Our forty years of ongoing research and success continue to confirm that the leading indicator of the health of any organization is the strength of their customer and client relationships. The results achieved from those relationships are what ensure ongoing, profitable revenue.
As a thought-leader in performance development, we shifted the focus from “business-to-business” relationships to “business-WITH-business”™ relationships. We pioneered The Consultative Approach© to sales as well as the collaborative approach to negotiation, in addition to revolutionizing the role that service professionals play in the development of client and customer relationships.
We continue to stay on the leading edge of the science behind creating human connections, measurable trust and respect, and mutual value – as well as the neuroscience behind the most effective approaches to adult learning and influencing behavior.
With that, we continue to work with the world’s leading organizations – across over 80 countries – to identify beyond the obvious needs and implement targeted solutions in every area of business growth – from account planning, to consultative selling, problem solving, presentation skills, negotiation, leadership and beyond.
As the world of business adapts to the profound changes in our environment, we have identified the things that are constant and unchanging. Whether you’re operating remotely, or one-on-one, or in a room full of people, the principles stay the same. The need to connect, to have an effect, to be trusted, and to co-create value will always be necessary. It is harder today, for sure. It also speaks louder when it does happen. Business professionals must be more creative, more empathic, more prepared, and more skillful. Our validated and proven methodology is the bridge between yesterday and every conceivable version of tomorrow.